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Welcome to the Boob-ology Blog where I talk about the science behind your bras and the art of professional bra fitting.

Boob-ology

[boobs] [the study of]
Visit the Boob-Ology Boutique Fitting Room located within SugarMango, 37 Southbourne Grove, Southbourne, Bournemouth BH6 3QT
​t: 07793284109 | e: zoe@bralady.co.uk

Why you don't have to wear a bra (and reasons why you might...)

8/10/2019

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​It might surprise you to hear a professional bra fitter advocating the 'no-bra movement'.  As a woman, mother of daughters and supporter of other women what I care about is helping women to feel comfortable, confident and well supported.  This means giving women options and helping them to understand the importance of wearing a well fitted bra if they choose to wear one.   
Unwind by Curvy Kate available in 30-40 band, DD-JJ cup. £25 at Boob-Ology
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It's important to remember that a bra is a technical garment first and foremost, carefully designing to provide physical support for a woman's breasts.  You don't have to wear a bra if you don't want to.  Girls and women shouldn't feel pressurised to wear a bra in the perceived interests of common decency.  You may want to wear a bra to support your breasts.  You may want to wear a bra because nice lingerie makes you feel good.  You may want to wear a bra some days and go without on others.   

A beautiful bra can boost your confidence.  A well fitted bra influences the fit and look of the clothes you are wearing, so it actually determines your look as well.  The right bra can prevent physical symptoms and prevent neck and back problems especially when you have larger breasts.   

Many women I meet have been wearing a bra, often unquestionably, since their teens and have just fallen out of love with them.  This is often a result of having spent years in ill-fitting underwired bras that are arguably doing more harm than good.  The art of professional bra fitting is to help women find the right bra for them.  Women are often surprised by the level of support and great shape offered by a well fitted wire free bra.  There's no doubt that an underwire can change the shape of your breasts and provide a little more 'oomph' but a good wire free bra is a great option for those who are looking for a more natural shape and feel, but still require the additional support of a bra.  Boob-Ology stocks a wide range of wire free options including the NEW Unwind from Curvy Kate, that goes up to a JJ cup, the Panache Andorra, the Cleo Lyzy, the Wacoal Halo Lace bralette PLUS many more from wire free specialists Royce Lingerie.  Luxury wire free bras also available from Rosa Faia.  Affordable wire free tee-shirt bras available from Pour Moi.

Whatever you choose to do, do it with confidence and in comfort.  It's also worth thinking about the changes your breasts go through over the course of the day and during your monthly cycle.  You may find that there are times when you want the structure of an underwired bra and other times when your body is crying out for pure comfort.  You may even find that you need to wear a different size at different times of the month in order to stay comfortable and well supported.  Go wire free some days, go bra free on others.  If you would like help to find your perfect fit and/or to check out some wire free options simply use the contact form to book in for a Bespoke Bra Fitting with me at Boob-Ology, my boutique fitting room located within Sugar Mango on Southbourne Grove, Bournemouth.

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    Resident Boob-ologist, Zoe Keeping (also known as Bournemouth BraLady).

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Founder: Zoe Keeping

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37 Southbourne Grove, Southbourne, Bournemouth BH3 3QT

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  • SHOP ONLINE
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