Welcome to Boob-Ology
Important announcement (04/01/21): In line with Government restrictions the
Boob-Ology Fitting Room is currently closed. I am still here to help with your bra fitting queries and you can shop the full range of bras online throughout National Lockdown.
Lingerie for every woman and every body.
Welcome to Boob-Ology - a Bournemouth based expert bra fitting & sales service catering for women at all different stages of their lives with a thoughtfully curated selection of lingerie in a wide range of styles and sizes. Specialist maternity/nursing & mastectomy/post surgery bra fitting available.
It’s all about body acceptance and beautiful bras at Boob-Ology.
What we wear underneath our clothes can massively impact on how we look, feel and project ourselves to others.
When a woman embraces her body and learns how to choose,
wear & LOVE lingerie it can be a game changer.
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“Zoe is lovely and made me feel at ease straight away. She is really knowledgeable and very good at what she does. Her stock is beautiful and I left feeling like a new woman! I highly recommend her service.” -E.
Bob-Ology's Brands
Supporting women to find the
perfect fit
- Dedicated 45 minute boutique 'fit by sight' fitting with Zoe
- Expert bra fitting and style advice
- Opportunity to try a range of beautiful bras in a relaxed, comfortable and Covid-19 secure setting
- Buy on the day and/or I can order in bras with you specifically in mind
- Local home visits also available (maternity/nursing, mastectomy/post surgery & for those with restricted mobility)
"I can highly recommend going for a bra fitting appointment with Zoe. She is very friendly and welcoming and really listens to what style you like, as well as advising what suits you best. I feel like a new woman in a bra that fits beautifully and shows absolutely no lumps and bumps under my clothes" - S.
Shop safe at Boob-Ology
Bra fittings are strictly by appointment only at this time. No drop-ins please (unless advertised).
I am allowing up to 45 minutes for each fitting with 15 minutes set aside in between appointments for cleaning. If you would like someone with you, I can allow one other person in the fitting room with you. |
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How does a bra fitting work?
I don't offer a measuring service so please don't be offended when I politely refuse to give you a bra size so that you can go away and buy bras online or on the high street. I offer a ‘fit by sight’ bra fitting, a more accurate way of measuring you for your correct size without the use of a tape measure. It's also worth noting that not all high street shops use UK bra sizing and often miss out cup sizes above DD so it's not always as simple as working out your bra size and buying off the peg.
From my beautiful fitting room at SugarMango, I will fit you correctly by assessing how your current bra fits on your body and from this assessment I can determine if it is the correct size for you or if you need to change your band and/or cup size. All bras fit very differently so you will have the opportunity to try a variety of bras on and I can check the fit for you. What many people don't realise is that bra sizing is by no means uniform. The size and fit of a bra can vary depending on colour, material, style and brand meaning it's not uncommon for women to leave the Boob-Ology fitting room with a selection of beautifully fitted bras in different sizes.
I don't offer a measuring service so please don't be offended when I politely refuse to give you a bra size so that you can go away and buy bras online or on the high street. I offer a ‘fit by sight’ bra fitting, a more accurate way of measuring you for your correct size without the use of a tape measure. It's also worth noting that not all high street shops use UK bra sizing and often miss out cup sizes above DD so it's not always as simple as working out your bra size and buying off the peg.
From my beautiful fitting room at SugarMango, I will fit you correctly by assessing how your current bra fits on your body and from this assessment I can determine if it is the correct size for you or if you need to change your band and/or cup size. All bras fit very differently so you will have the opportunity to try a variety of bras on and I can check the fit for you. What many people don't realise is that bra sizing is by no means uniform. The size and fit of a bra can vary depending on colour, material, style and brand meaning it's not uncommon for women to leave the Boob-Ology fitting room with a selection of beautifully fitted bras in different sizes.
How to find us
Visit the Boob-Ology Boutique Fitting Room located within SugarMango, 37 Southbourne Grove, Southbourne, Bournemouth BH6 3QT
t: 07793284109 | e: zoe@bralady.co.uk
t: 07793284109 | e: zoe@bralady.co.uk
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