IMPORTANT NOTICE (COVID-19):  Boob-Ology is now reopen for in-person bra fittings.  Strictly appointment only for now.  No drop-ins please.

​Welcome to ‘Boob-ology’ - a Bespoke Bra Fitting and sales service for women at all different stages of their lives, catering for all body shapes and size with a thoughtfully curated selection of bras in 28-50 band, AA-L cup sizes.  Specialist maternity/nursing & mastectomy/post surgery bra fitting available. 

Working with trusted brands such as Panache, PrimaDonna, Marie Jo, Rosa Faia, Parfait, Curvy Kate, Pour Moi, Hotmilk, Anita, Amoena and Royce.

A collaboration between Bournemouth BraLady and SugarMango.  Offering women a professional, boutique bra fitting experience in a fun, friendly and relaxed setting.

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Boob-Ology e-newsletter

• Keep up to date with developments at Boob-Ology​​
• Bra fitting tips and tricks
• Product reviews
• ​Events and competitions

SIGN UP HERE

Book a Bra Fitting Appointment

• Dedicated 45 minute boutique 'fit by sight' fitting with Zoe (Bournemouth BraLady)
• Expert bra fit and style advice
• Opportunity to try a range of beautiful bras in a relaxed, comfortable setting
• Buy on the day and/or I can order in bras with you specifically in mind.

BOOK HERE

​Become a VIB* Member

*very important boobs

• One off membership fee 
• £5 off your first bra
• 5% discount on ALL future purchases
• Exclusive offers & discounts
• New season previews and preorders
• Earn reward points that can be used for future purchases or saved up and donated to charity

Boutique Fitting Room located within Sugar Mango, 37 Southbourne Grove, Southbourne, Bournemouth BH6 3QT